Why does The Moment loves partnering with credit unions? Our human-centered design approach aligns with their community focus and shared values, enabling us to co-create impactful products and services that prioritize member needs and drive positive financial outcomes.
Product Design 
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At The Moment, we’re passionate about driving change and designing innovative products and services that make a real difference. That is why we aspire to bring our deep experience working with Canada’s “Big Banks” to Canadian credit unions. Whether it’s helping them rethink the member experience, streamline complex services, or design future-forward offerings, collaborating with credit unions aligns perfectly with our values and strengths. Here’s why we aim to partner with this unique and community-focused sector:
Values-Driven Alignment: People Over Profits
Credit unions are more than financial institutions; they are cooperatives that put people before profits. This member-first philosophy resonates deeply with us at The Moment. We believe in human-centered design, where the needs of the end user guide every decision. Credit unions embody this ethos by focusing on their members’ well-being, making them ideal partners for meaningful design work. When we collaborate with credit unions, we’re aligned from the start: the focus is on improving lives, not just increasing shareholder value.
A Culture of Trust and Community
Credit unions have a strong connection to their communities, built on trust and shared values. This local, community-focused approach creates an opportunity for us to dive deep into the unique needs and experiences of members. We thrive on immersing ourselves in the environments and cultures of the organizations we work with. The deep ties credit unions have to their communities allow us to gather richer insights and co-create solutions that truly reflect the lived experiences of the members they serve.
Innovative Spirit in a Transforming Industry
The financial services industry is evolving rapidly, and credit unions are often at the forefront of embracing change. We’ve seen firsthand the innovative spirit within credit unions as they adapt to new technologies, regulatory shifts, and changing member expectations. Their willingness to embrace new ideas, test novel approaches, and iterate quickly aligns well with our agile and exploratory design methodologies. Together, we can experiment, prototype, and build services that not only meet the current needs of members but also anticipate future challenges.
Collaboration and Co-Creation: A Perfect Fit
Credit unions are inherently collaborative. As cooperatives, they are used to working together, pooling resources, and solving problems collectively. This makes them natural partners for our co-creative approach. At The Moment, we believe the best solutions are born from diverse perspectives and open collaboration. Credit unions are eager to engage with their teams, members, and even other credit unions in the design process, creating a fertile ground for innovation and transformation.
Driving Positive Social Impact
Credit unions have a long history of supporting financial inclusion and social responsibility. Their commitment to serving underrepresented and underserved communities aligns with our mission to design solutions that create positive social impact. Whether it’s simplifying access to financial products, designing services that promote financial literacy, or creating inclusive digital experiences, we are inspired by the potential for credit unions to be a force for good. Working with credit unions allows us to contribute to a bigger purpose, knowing that the projects we undertake have the potential to uplift communities and drive social equity.
The Opportunity to Design for the Future of Banking
The landscape of banking is shifting rapidly with the rise of fintech, digital transformation, and changing consumer expectations. Credit unions have a unique opportunity to leverage their trusted member relationships and differentiate themselves through exceptional service experiences. At The Moment, we love partnering with credit unions to design future-forward products and services that are not only digitally innovative but also retain the personal touch and trust that credit unions are known for.
A Partnership Built on Shared Values and Purpose
At The Moment, we’re fortunate to be able to choose our partners carefully. We look for organizations that are willing to challenge the status quo, embrace new ideas, and put people at the heart of everything they do. Credit unions check all these boxes and more. Working with credit unions is not just about solving problems; it’s about building relationships, fostering trust, and co-creating a brighter future for their members and communities.
