Why does The Moment loves partnering with credit unions? Our human-centered design approach aligns with their community focus and shared values, enabling us to co-create impactful products and services that prioritize member needs and drive positive financial outcomes.
Learning what your customers truly need and want with design research methods is awesome. And not enough.
I have observed recurring patterns while working as an outside consultant with various clients. It's evident how organizations can either empower product and service leaders driving positive change or unintentionally create obstacles to their progress.
When it comes to diagnosing business challenges, it’s easy to focus on what seems like the obvious issue, whether it’s a struggling product or a service that’s not performing as expected. But what if those challenges are deeply interconnected?
Too often, systems design seems all about processes, efficiencies, and structures. But here’s the thing: systems are only as effective as the people they serve.