Product Design
Diagnosing and Dreaming: The Key to Product and Service Success
Learning what your customers truly need and want with design research methods is awesome. And not enough.
Learning what your customers truly need and want with design research methods is awesome. And not enough.
I have observed recurring patterns while working as an outside consultant with various clients. It's evident how organizations can either empower product and service leaders driving positive change or unintentionally create obstacles to their progress.
When it comes to diagnosing business challenges, it’s easy to focus on what seems like the obvious issue, whether it’s a struggling product or a service that’s not performing as expected. But what if those challenges are deeply interconnected?
Too often, systems design seems all about processes, efficiencies, and structures. But here’s the thing: systems are only as effective as the people they serve.