Buzzwords—like ‘Design Thinking’ or ‘Innovation’—can be easily dismissed because of the over-use and over-simplification. Sometimes that buzzword may be something you actually need to do, and dismissing it puts your business at significant risk.
You can’t win by staying put: Using Innovation to mitigate risk.
An innovation strategy mitigates risks by allowing your organization to sense into the future, place small bets, and figure out—early—how to succeed based on signals and trends.