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A thriving future for us all

We recognize reality

Too many products, services, and systems fail to meet real human needs. People feel disconnected despite more technology. Organizations struggle to evolve, stuck in outdated ways of operating that resist meaningful change.

We dream of tomorrow

A world where people feel connected, empowered, and able to drive change. Organizations embrace human-centric, collaborative ways of working. Creativity, craft, and purpose are valued, powering systems that serve collective wellbeing.

We create a path forward

By building real relationships, embracing bold design and strategy, and catalyzing transformation at every level. Through continuous learning and shared purpose, we create lasting change that transcends egos and outdated systems.

Once upon a time, two design firms were working toward a better future, not yet realizing their greatest impact would come from working together...

Let's start at the beginning...

The story of The Moment and Hostile Sheep is a kind of love story...from humble beginnings, to lingering long glances at a distance, to love at first collaboration.

In 2024 we finally put a ring on it.

But what brought us together was a shared love and passion for design, change and a shared purpose to make the world better.

This is our story...

In 2011, The Moment emerges from Toronto’s design community after co-founders Dan, Greg, and Mark attend the Authentic Leadership in Action Summer Institute. Inspired by global changemakers, they set out to popularize design and participatory methods for driving change.
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2011 - 2012

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In 2012, Jordan founds Hostile Sheep to help people by designing better products. Inspired by hands-on learning in the trades, the company delivers value faster than anyone through the use of apprentices who learned through doing.

2012-2017, The Moment evolves from a small team of design thinking facilitators into an innovation studio specializing in design research and service design. It defines the role of Innovation Designer to reflect its multidisciplinary approach to designing innovation and change.

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2012 - 2017

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2013-2016, Hostile Sheep builds a six-person team focused on productizing emerging technology and uncovering market needs. At the same time, it pursues learning from industry leaders, gaining deep insights from those with game-changing ideas, methods, and models.

2017-2020, The Moment begins its Teal journey, scaling through self-management over hierarchy. In 2020, it launches an Employee Share Ownership Program to foster entrepreneurship, equity, and succession, while partnering with Hostile Sheep to integrate rapid digital prototyping.

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2017 - 2020

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2017-2020, Hostile Sheep shifts to a purpose-driven business model after losing its founding client. Business becomes more meaningful and it starts measuring success by numbers of people it helps; real people impacted by the improvements brought to the market.

2021-2023, The Moment expands its Associates network and deepens its partnership with Hostile Sheep, recognizing digital product design as key to helping clients bring the future to life. Together, they created some of their most meaningful work—now front and centre in The Moment’s portfolio.
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2021 - 2023

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2021-2023, Hostile Sheep builds a true friendship with The Moment, enabling both to deliver more impact in a richer, more meaningful way. The challenge of integrating service design with product design was both invigorating and deeply motivating.

2024, The Moment and Hostile Sheep begin a strategic merger, blending their strengths to create something greater than the sum of their parts. Alongside new offerings and a renewed value proposition, The Moment transforms its operations to support growth and impact.

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2024

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In 2024, Hostile Sheep merges with The Moment. It quickly recognizes deep, meaningful similarities; purpose, values, beliefs, processes, and people were aligned. It feels both familiar and exciting; the possibilities of what they could achieve together are breathtaking.

2024-Present – The Moment is evolving how it creates change for clients, exploring systemic impact through experimentation and iteration. It is defining a methodology that integrates service, product, and system design with change leadership to drive meaningful, connected outcomes.

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2024 - Present

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We're dreaming bigger than ever...

As we move forward, The Moment is scaling its impact to drive systemic change through collaboration and innovation.

By 2030, we aim to be a globally recognized leader in bringing people together to create solutions for a thriving future—working across sectors, in partnership, and in the open. Join us.

    Once upon a time, there were two design firms. They didn't realize it, but they were destined to change the world...

    Let's start at the beginning...

    The story of The Moment and Hostile Sheep is a kind of love story...from humble beginnings, to lingering long glances at a distance, to love at first collaboration.

    In 2024 we finally put a ring on it.

    But what brought us together was a shared love and passion for design, change and a shared purpose to make the world better.

    This is our story...

    In 2011, The Moment emerges from Toronto’s design community after co-founders Dan, Greg, and Mark attend the Authentic Leadership in Action Summer Institute. Inspired by global changemakers, they set out to popularize design and participatory methods for driving change.

    Image
    Image

    2011 - 2012

    Image
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    In 2012, Jordan founded Hostile Sheep to help people by designing better products. Inspired by hands-on learning in the trades, the company delivered value faster than anyone through the use of apprentices who learned through doing.

    Let's start at the beginning...

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    In 2011, The Moment emerges from Toronto’s design community after co-founders Dan, Greg, and Mark attend the Authentic Leadership in Action Summer Institute. Inspired by global changemakers, they set out to popularize design and participatory methods for driving change.

    Image
    Image

    2011 - 2012

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    In 2012, Jordan founded Hostile Sheep to help people by designing better products. Inspired by hands-on learning in the trades, the company delivered value faster than anyone through the use of apprentices who learned through doing.

    2012-2017, The Moment evolves from a small team of design thinking facilitators into an innovation studio specializing in design research and service design. It defines the role of Innovation Designer to reflect its multidisciplinary approach to designing innovation and change.

    Image
    Image

    2012 - 2017

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    2013 to 2016, Hostile Sheep built a six-person team focused on productizing emerging technology and uncovering market needs. At the same time, it pursued learning from industry leaders, gaining deep insights from those with game-changing ideas, methods, and models.

    2017-2020 – The Moment begins its Teal journey, scaling through self-management over hierarchy. In 2020, it launches an Employee Share Ownership Program to foster entrepreneurship, equity, and succession, while partnering with Hostile Sheep to integrate rapid digital prototyping.

    Image
    Image

    2017 - 2020

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    2017-2020, Hostile Sheep shifted to a purpose-driven business model after losing it's founding client. Business became more meaningful and it started measuring success by numbers of people it helped; real people impacted by the improvements brought to the market.

    2021-2023 – The Moment expands its Associates network and deepens its partnership with Hostile Sheep, recognizing digital product design as key to helping clients bring the future to life. Their most impactful projects now anchor its portfolio of work and impact.

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    2011 - 2012

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    From 2021 to 2023, Hostile Sheep built a true friendship with The Moment, enabling both to deliver more impact in a richer, more meaningful way. The challenge of integrating service design with product design was both invigorating and deeply motivating.

    2024 – The Moment and Hostile Sheep begin a strategic merger, blending their strengths to create something greater than the sum of their parts. Alongside new offerings and a renewed value proposition, The Moment transforms its operations to support growth and impact.

    Image
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    2024

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    In 2024, Hostile Sheep merged with The Moment. It quickly recognized deep, meaningful similarities; purpose, values, beliefs, processes, and people were aligned. It felt both familiar and exciting; the possibilities of what they could achieve together were breathtaking.

    2024-Present – The Moment is evolving how it creates change for clients, exploring systemic impact through experimentation and iteration. It is defining a methodology that integrates service, product, and system design with change leadership to drive meaningful, connected outcomes.

    Image
    Image

    2024 - Present

    Image

    We're dreaming bigger than ever...

    As we move forward – The Moment is scaling its impact to drive systemic change through collaboration and innovation.

    By 2030, we aim to be a globally recognized leader in bringing people together to create solutions for a thriving future—working across sectors, in partnership, and in the open. Join us.

    2024-Present – The Moment is evolving how it creates change for clients, exploring systemic impact through experimentation and iteration. It is defining a methodology that integrates service, product, and system design with change leadership to drive meaningful, connected outcomes.

    Image
    Image

    2024 - Present

    Image

    We're dreaming bigger than ever...

    As we move forward – The Moment is scaling its impact to drive systemic change through collaboration and innovation.

    By 2030, we aim to be a globally recognized leader in bringing people together to create solutions for a thriving future—working across sectors, in partnership, and in the open. Join us.

      Say hello to our core team

      Carolynn Gaudet

      Senior Financial Officer

      Carolynn (she/her) loves breaking down barriers to financial understanding through modelling, metrics and dashboards to help make the implicit explicit. She drives The Moment’s leadership team to make data-driven choices.  

      Daniel Rose

      Partner

      Dan (he/him) sees the potential to do great work all around us through groups of people coming together to tackle tough challenges. He excels at guiding groups to achieve collective outcomes that surpass individual efforts. 

      Heather Daam-Rossi

      Principal

      Heather (she/her) brings warmth and energy to every project, inspiring teams to say yes, push further, and build momentum. She thrives on making ideas tangible and guiding teams through hands-on learning and iteration.

      Jordan Julien

      Partner

      Jordan (he/him) is passionate about making products better for people, especially those who are often overlooked or underserved. He believes great design should be accessible, inclusive, and built with real people in mind.

      Julie Sommerfreund

      Principal

      Julie (she/her) is a natural connector and big-picture thinker who thrives on bringing people together to tackle complex challenges.

      Karen Oikonen

      Principal

      Karen (she/her) believes that real change starts with deeply understanding people. A lifelong explorer and champion of the human experience, she is committed to creating inclusive, participatory engagement with diverse communities and thrives when exploring vulnerable topics.

      Mark Kuznicki

      Partner

      Mark (he/him) is the kind of person you want around when things feel messy. He has a knack for bringing clarity to complexity, helping teams, leaders, and organizations navigate change in a way that makes them more sustainable and ready for the future.

      Maya Goodwill

      Innovation Designer

      Maya (they/them) believes that meaningful design requires more than just good ideas—it demands equity, deep engagement, and a commitment to challenging power imbalances and systemic oppression.

      Robert Hicks

      Lead

      Rob (he/him) thrives on meaningful collaboration, ensuring the right people are heard and their insights turn into actionable prototypes.

      Our Associate Network

      At The Moment, we’re lucky to collaborate with a talented network of Associates who bring diverse experience, expertise, and fresh perspectives to our project teams. By thoughtfully matching the right people to each project, we ensure that every team has the skills and knowledge needed to make a meaningful impact.
      Our Associates are an essential part of our team, working side by side with us to create outstanding results for our clients. We deeply value their contributions and the unique energy they bring to our work!