Welcome to The Moment's new website! Things are changing around here as a result of our merger with Hostile Sheep. We're excited about what's to come. Read about our evolution here.

We create

clarity

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

products

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

confidence

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

services

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

belonging

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

relationships

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

outcomes

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

engagement

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

teams

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

policies

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

connections

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

meaning

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

growth

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

moments

that will make you smile.

We know your challenges are tough, let's make tackling them a little easier together.

We create

belonging

that will make you smile.

We know your challenges are tough, let's tackle them with confidence, together.

The world, our challenges, our environments can feel hard at times. At The Moment, we're committed to making a positive difference with our clients. We provide a comfortable space for you to create the future you want. Smile... you've found the team that can help.

Ongoing Project story

The first step in the adventure: making registration easy & fun.

User Experience

Service Design

Systems Thinking

This should be simple, why isn't it?

Registering a Scout should be exciting, but instead, it felt like a confusing marathon and chore. Parents were frustrated, volunteers were confused, and the process wasn’t matching the welcoming, community-driven spirit of Scouts Canada.

The organization knew things needed to change, but with so many moving parts (background checks, fees, approvals), they needed a friendly hand to help simplify, streamline, and make the experience match their mission.

What would make it feel great?

Instead of just mapping out what was broken, we focused on what would feel great.

We started with real conversations. We listened to parents, volunteers, and staff to understand what was making things clunky and confusing.
We co-created solutions. Using prototypes, we tested out ways to make registration intuitive; so parents and volunteers knew exactly what to do and what to expect.
We made it a journey, not a task. The new process gave parents, scouts, and volunteers a real sense of excitement, not just another online form to struggle through.

We went from frustrating to frictionless.

Before, registering for Scouts felt like an obstacle course: confusing steps, too many forms, and lots of frustrated parents. Now, the process is simple, clear, and welcoming; just like every Scouts experience should be. Parents can sign up in minutes, volunteers feel supported from day one, and fewer people are getting stuck along the way.

Desired Results

Every young person who wants to join Scouts should be able to, without getting stuck on a waitlist. By making volunteer registration seamless, more adults can step up, opening more spaces for youth. A simple, clear, and welcoming process will help Scouts grow.

1000

More Scouts

By simplifying volunteer registration, we will reduce waitlists and help more youth find a place in Scouting. This will expand opportunities for leadership, adventure, and growth.

28%

Happier Scouts

A smoother, clearer registration process will increase satisfaction, ensuring families and volunteers feel welcomed, supported, and excited to start their Scouting journey.

50%

Support tickets

A simpler, more enjoyable registration experience is expected to reduce the number of confused and frustrated parents (and volunteers) calling in for support.

Our Team

Jordan Julien

Partner

Email me

Service design lead

Optimizes experiences across digital and physical touchpoints.

Experience design lead

Enhances interactions across digital and physical touchpoints.

System design lead

Aligns processes and structures for seamless experiences.

Technology lead

Integrates technology to support digital and physical experiences.

We helped Scouts Canada find its North Star. Deep listening surfaced important unmet needs. Co-creation empowered parents, Scouts, volunteers and staff to shape the future. With a North Star prototype they're moving with clarity, purpose and alignment.

Find your North Star today

Project story

Transforming mental health through authentic student partnership

Service Design

Co-Design

Participatory Engagement

Prioritizing student support in challenging times.

Accessing student mental health services that match your needs and reflect your culture should be a fundamental part of university life. Yet for thousands across Canada, resource-constrained post-secondary systems make this challenging.

OCAD U's Student Wellness Centre sought a partner to fulfil their deep commitment to truly understand and meaningfully engage with students to better support their needs while getting an education.

Creating service transformation with care.

The team recognized they weren't reaching all the students they could within the context of increasingly complex mental health and wellness needs, growing demand, and downward pressures on spending. They were looking for a trauma-informed, inclusion-led design partner to develop a future service delivery model that was meaningfully informed by diverse student experiences and perspectives.

Designing with students, not for them.

To uncover innovative ways to meet students' needs and rethink SWC's physical space, we engaged diverse communities—including BIPOC, 2SLGBTQIA+, students with disabilities, and international students particularly those who were not actively providing feedback through conventional methods like surveys.

We took a student-led approach, partnering with student community leaders. Recent OCAD U graduates on our team helped navigate the campus context, build relationships, and refine engagement materials for greater relevance and impact.

250+

Students shared their perspectives and co-created solutions.

Shifting from consultation to co-creation.

To co-create solutions we worked with students to understand what a student-centered experience would feel like, what it would look like and what they are looking for to support their wellness journey.

Reduced barriers to participation: created drop-in sessions and participatory activities hosted by student leaders so students could participate on own time
Created feedback loops: shared ongoing project learnings within the community
Prototype development with students & staff: engaged student leaders and staff to bring concepts to life and gather feedback
Explored and tested future service delivery models: engaged staff to generate and test service models building on their strengths and identifying blockers to implementation.

Achieving meaningful outcomes through continuous engagement.

The SWC Student Living Room, a hub to support student community and hosts regular student drop-ins, that is inclusive and reflects diverse student needs.

An ongoing culture of co-creation led by Peer Health Promoters that engages the student community to shape the services keeping them continuously relevant.

Reshaping the future service delivery model to rebalance professional support, self-care and social support contributing significantly to reducing the counselling waitlist.

See more of the amazing things the OCAD U Student Wellness Centre’s is implementing on their Instagram page

The Team

Karen Oikonen

Principal

Email Me

Julie Sommerfreund

Principal

Email Me

Asra Khan

Student Advisor

Email Me

Working alongside people to reimagine services and supports that honour lived and living experiences, respect boundaries, and ensure no one gets left behind.

Learn how we help

SERVICE AREA

Unlock the Strategic Value of Design

Service Design

Design Maturity

Organization Design

Challenge

Many organizations invest in digital and business transformation but struggle to bridge the gap between strategy and execution. Design teams are often undervalued—seen as tactical executors instead of strategic enablers of business impact. Without alignment, design’s potential to drive meaningful transformation remains unrealized. What’s missing isn’t more projects—it’s a shift in how design is positioned, structured, and integrated to create lasting value for the business.

How The Moment Helps

The Design Impact Program helps organizations unlock the full strategic value of design—shifting design teams from reactive service providers to proactive business partners. We start with a Design Maturity Assessment to uncover gaps and opportunities. Then, through the Design Impact Accelerator, we coach leaders and teams to build alignment, influence, and ways of working that sustain impact at scale.

The Result

From Execution to Strategy

Design moves beyond service delivery to a core function that drives business outcomes.

From Silos to Alignment

Business, technology, and design teams work together with clarity, shared goals, and seamless collaboration.

From Stuck to Scaling

Design maturity grows—ensuring impact isn’t just a moment, but a movement.

The Team

We don’t impose best practices—we help teams design their own transformation. By coaching leaders, strengthening teams, and building alignment across business, technology, and design, we help organizations realize design’s full strategic value.

Mark Kuznicki

Co-Founder, Innovation Designer

Reach out to learn more

Design is your organization’s untapped strategic advantage—let’s unlock it.

Accelerate Your Design Impact

Unified thinking, transformative design for our friends at these organizations.

The Moment understood our needs and helped us launch a new way to engage with new audiences across the countries we work in. I highly recommend The Moment and the expertise they bring.

Andrew Streat
Director, Innovation and Strategic Marketing
World Vision International

Partnering with The Moment to redesign a core service was transformative. Their qualitative approach uncovered key insights, fostered deep collaboration, and empowered our team to drive mission-driven innovation. More than consultants, they were true partners—challenging assumptions, aligning outcomes, and making stakeholder engagement both meaningful and impactful.

Pamela Bender
Global Head, Policy and Design
International Baccaleureate Organization