Understanding the balance between following a single vision and co-creation with a community is a difficult one. Being empowered with the insights, perspectives and opportunities to solve problems for audiences is a very powerful tool that can empower teams and visionaries to understand how they can marry their innovations and creations with the true needs of audiences. Pairing that with strong business models can help set any product or service up for success. The Moment is an essential partner in developing those powerful audience-first insights that can give the business a fortified advantage.
Rachel Noonan / Director Marketing, Strategy, & Communication, TIFF